Holdan to support Panasonic in VariCam launch


Long term Panasonic distributor Holdan has taken delivery of the newly launched 4K VariCam and will support the manufacturer’s launch in the UK.

Varicam 35 HoldanLong term Panasonic distributor Holdan has taken delivery of the newly launched 4K VariCam and will support the manufacturer’s launch in the UK.

Holdan has been a distribution partner of Panasonic for over seven years. The move to distribute VariCam adds to the existing lines that it represents which includes broadcast and professional camcorders, PTZ cameras and business LED displays.

The distributor hopes it can use the VariCam to break into the sports, corporate and costume drama market, which is filmed largely around its Derbyshire base.

Holdan Sales Manager, Jill Keane said, “We’ve not seen a 4K camera that can compete with the sheer image quality of the VariCam's 14+stop sensor. Nor can any other offer the versatility of a modular system that allows users to switch between the 35mm front end and 240fps High Speed 2/3 mount module, depending on the requirements of the shoot. Having the ability to record internally in three different formats - 4K, HD and proxy - each with a different LUT, will be of enormous benefit to directors of photography.”

Panasonic UK Group Manager, Nigel Wilkes, said, “It’s important to have Holdan’s support in launching VariCam. This is a great addition to their existing portfolio of Panasonic cameras which ranges from the GH4 to P2 models and now, at the very top of the user pyramid, includes the new VariCam.”

Launched at September’s IBC, the VariCam marks Panasonic’s return to high-end cinematography.

The first showreel for the Varicam is now available on Vimeo.

For more information on these products please call us or follow the links below.

Panasonic VariCam 35
Panasonic VariCam 35

Varicam Super-35mm 4K camera head

News & Events

  • News
    Our team is constantly monitoring the very latest products, technology and industry trends. Keep up to date with the latest here.
  • Events
    We attend some of the industries leading events. Check in here to see where & when you can pay us a visit.

About Us

Part of the Midwich Group, Holdan distributes leading brands in the broadcast and video market, from Panasonic and Blackmagic Design to Datavideo and Teradek. We distribute products exclusively into established sales channels.

Support

Our experienced team of engineers and technicians are available to provide our customers with the very best technical support and repairs should they be necessary.

Education

We pride ourselves in the close relationships we build with universities, schools & colleges. As a value added distributor we have a dedicated team to support them from project concept to completion.

Cookies

We use cookies to help us offer you the best online experience. By continuing to use our website/or clicking Accept, you consent to the use of cookies in accordance with our privacy policy.