HOYA
HOYA is a leading manufacturer of high-quality optical filters and imaging products, with a legacy spanning over 75 years. Founded in 1941 in Japan, HOYA initially specialized in producing optical glass, and has since become a global brand known for its premium camera filters, lens coatings, and other photographic accessories.
Renowned for their precision and durability, HOYA filters are trusted by photographers and videographers worldwide to enhance image quality and protect lenses. With a commitment to innovation, HOYA continues to be at the forefront of optical technology, offering a wide range of products designed for both professional and amateur use.
Polarising filters are popular for landscape photography as they increase contrast and enhance colour saturation of skies and foliage. They can also be used to reduce reflections on glass or water to see behind the reflection.
ND filters come in different strengths and reduce the amount of light entering the lens. The reduced light enables slower shutter speeds or wider apertures to be selected even on bright days.
Star filters create a cross pattern from single point light sources such as streetlights or reflections on water. They are used to add 4 or 6 point stars and can be rotated to alter the angle of the pattern.
Mist Diffuser Black filters diffuse light and suppress contrast between highlights and shadows to give a cinematic look to still images and videos.
Infrared filters block visible light, allowing only Infrared light through. They produce unique B&W or colour images of everyday scenes.
Astro filters cut light pollution from artificial lights for clearer images with natural colours and improved contrast in the night sky.
Cuts light pollution from artificial lights for night-time and astrophotography.
Subtracts colours, blocking one type and allowing others through, useful for black and white photography.
Reduces light in parts of an image where there are noticeable differences in exposure, useful in high contrast situations.
Blocks visible light, allowing only Infrared light through. For DSLR and Film cameras with Infrared film
(ND Filter) Reduces the amount of light entering the lens and allows the use of slower shutter speeds.
Cuts out reflections from non-metallic surfaces such as water and glass, increases contrast and enhances colour saturation.
Create a gentle, dreamy effect by scattering light, reducing sharpness and contrast, resulting in a soft focus that can enhance portraits and give a romantic, dreamlike quality to images.
Creates stars from specular highlights without the need to change aperture.
Cuts out UV light and helps to protect the front element of lenses from dust, dirt, moisture and potential scratches.
28 Nov 2024
How HOYA Filters Solve Common Photography Challenges: A Guide for Better Photos
