If the 1930s have parallels with the 2020s, then the world of media is ready for a revolution.Economic downturn, the threat of mass unemployment, tension on the world stage, dustbowls in America… there are some striking similarities to today. And just as post-war audiences flocked to new chains of cinema to distract themselves from the pain of the Great Depression, today the public is consuming entertainment TV as never before. The Teradek Prism encoder is part of the solution.
Like any encoding and decoding platform, Teradek Prism was originally designed for broadcasters and webcasters. Because the system is a 10-bit HDR video device, it is generating interest from post houses as a remote collaboration, and real-time monitoring platform. With producers, directors, investors, editors and colourists working independently and remotely, Prism meets a very real need in the market by offering a solution developed with input from Technicolor and Netflix. Currently, there are many ways to share, monitor and collaborate video from remote locations. These include the use of lower resolution proxies (unsuitable for judging colours and image nuance), video conferencing technology (often heavily compressed distorting the image) or dedicated fibre links (superb but expensive and limited to specific locations).