Wise Guy, eh!

With the release of the Blackmagic Pocket Cinema Camera 4K, it’s time to start thinking about how you want to record…
Like the URSA Mini Pro, the Pocket Cinema Camera 4K has built-in SD & CFast card slots. However, it only has 1 of each and (currently) will not roll record from one to the other. Now, if you’re shooting in one of the mid/low ProRes or DNG codecs or HD RAW, it’s not a massive problem (30+ minutes based on a 256GB card); but if you want to shoot higher resolutions in RAW or ProRes XQ then you’re looking at, potentially, 10-15 minutes based on the same card…that’s going to mean a LOT of card switching!

Thankfully, the Pocket Cinema Camera 4K has something extra…

The USB-C port on the side of it isn’t just for updates; connect a portable hard drive or SSD and you can record directly onto it. The advantage of this is that portable drives can store a lot more data than any memory card, which means you’ll be carrying less media. Also, as they’re USB-C, you can connect them to your Mac/PC and start editing straight from the drive.

Pocket Cinema Camera with Wise Adavanced

Interested? Take a look at our new range of Wise Advanced drives. Approved by Blackmagic and offering write speeds of up to 520MB/s at, they’re fast enough to record the highest resolutions that the Pocket Cinema Camera 4K can offer (4K DCI Lossless RAW). On top of this, they are water-proof, dust-proof, shock-proof, X-ray proof and can be operated in temperatures ranging from 0°C to 70°C. So, you can rest assured that your footage is safe, regardless of where you’re shooting.

The Wise Portable SSD range is available in 250GB, 500GB & 1TB capacities, connect via USB-C and are small enough to fit in your pocket. They also come with a hot shoe mount, allowing you to safely secure them on top of the camera, just in case you don’t like them dangling off the side! And at 29 grams, you will barely notice it’s there.

When it comes to pricing, especially compared to the high capacity, very high performance SD and CFast cards required for higher rate recording, they are extremely affordable.

As an example, a 128GB SD card currently approved by Blackmagic will cost you *£200-£300 and a 512GB CFast card will cost you upwards of *£500. In comparison, a 1TB Wise Portable PTS SSD drive is just *£299+VAT.

Twice the capacity for half the price (or 8x capacity for the same price)?

Seems like an easy choice to me…

*Price correct as of 21st November 2018

For more information on these products please call us or follow the links below.

Wise Advanced PTS-1024
Wise Advanced PTS-1024

Portable SSD - 1TB with USB 3.1 Type-C

Wise Advanced PTS-512
Wise Advanced PTS-512

Portable SSD - 512GB with USB 3.1 Type-C

Blackmagic Design Pocket Cinema Camera 4K
Blackmagic Design Pocket Cinema Camera 4K

4K Pocket size digital film camera

Wise Advanced CFA-5120
Wise Advanced CFA-5120

512GB CFast 2.0 Memory Card - 3500X

Wise Advanced SD2-128U3
Wise Advanced SD2-128U3

128GB SDXC UHS-II Memory Card

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Part of the Midwich Group, Holdan distributes leading brands in the broadcast and video market, from Panasonic and Blackmagic Design to Datavideo and Teradek. We distribute products exclusively into established sales channels.


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