The entertainment value of sports can’t be under-estimated, especially in this competition-obsessed country.
This is the age when the Internet and social media offers fan engagement for every conceivable interest. Intrigued by airport carpets or the ‘endless horse’, Google them for more information. Want to share stories with “People Who Always Have to Spell Their Names for Other People”? There’s a Facebook Group at the ready. So, if every minority interest is catered for, why not your local sports club, or favourite hockey team? What’s to stop them running a live TV channel on YouTube or hosting professional-looking clips on Facebook?
Telestream’s Wirecast is designed to allow clubs and leagues to deliver great looking programming, live and on-demand to fans worldwide. Streamed free of charge or for a fee, this is an excellent way to engage with your fanbase and increase revenues. Wrestling, Lacrosse, Ice Hockey and other fast-growing sports have all seen fantastic results by adopting Wirecast.
Wirecast allows you to create TV-style programmes using multiple camera angles, pre-recorded footage, live graphics and titles and even phone-in guests. It enables you to:
Think it sounds difficult? It’s really not. You can learn the system in a couple of days, and even set cameras to automate most of the shoot, without the need for a crew of operators.
The technical hurdles are small, but the benefits are immense – growing audiences, engaged fans, satisfied sponsors, happy advertisers…
Telestream have got some great online resources to check out at http://www.telestream.net/solutions/sports.htm, including case studies and quick start guides.
Call us for more information and let us hook you up with your local Wirecast expert.
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