Austrian Teleshopping Broadcaster MediaShop Leverages live:cut and xMac™ Pro Server for Streamlined Production of High-Quality Teleshopping Videos
Austrian Teleshopping Broadcaster MediaShop Leverages live:cut and xMac™ Pro Server for Streamlined Production of High-Quality Teleshopping Videos
IRVINE, CA—February 3, 2016—Sonnet Technologies today announced that ToolsOnAir has adopted Sonnet’s xMac™ Pro Server, a Thunderbolt™ 2-to-PCI Express® (PCIe®) expansion system and 4U rackmount enclosure for a Mac Pro® computer, as a key component in its ToolsOnAir live:cut solution for multicamera production. ToolsOnAir customer MediaShop, a major Austrian teleshopping broadcaster, has deployed live:cut equipped with an xMac Pro Server to streamline its broadcast operations in 12 European countries, reaching 100 million potential customers daily.
“MediaShop is one of the most successful direct-response TV operators in the German-speaking world, and its selection of ToolsOnAir live:cut with the xMac Pro Server is yet another strong validation point for our technology.”
“By providing users the ability to securely rackmount a Mac Pro and then give it PCIe expansion and even storage expandability, our xMac Pro Server is a powerful addition to any broadcast production workflow and an ideal complement to ToolsOnAir live:cut.”
In a multicamera broadcast operation, the ToolsOnAir live: cut software centralizes ingest, metadata, live logging, media management, and workflow automation within a single, intuitive interface that can accommodate 16 channels of multicamera ingest. At the heart of MediaShop’s turnkey live:cut solution is an xMac Pro Server, which securely mounts a 12-core Mac Pro computer horizontally inside a specially designed modular enclosure. Through its built-in PCIe 2.0 slots, the xMac Pro Server connects the computer to two Blackmagic Design DeckLink Quad cards via Thunderbolt 2. The overall live:cut solution provides MediaShop with the ability to ingest feeds from five cameras, controlling a Blackmagic Design ATEM 2 M/E Production Studio 4K card that serves as the main switcher. live:cut creates a real-time vision mixer’s edit decision list, which is instantly processed into a multicamera timeline in the customer’s NLE of choice. At MediaShop, final editing is done with Adobe Premiere CC.
“By leveraging the Sonnet xMac Pro Server, ToolsOnAir live:cut has given us a stable turnkey solution for centralized production of our teleshopping videos — with everything from ingest to the final product happening on a single Mac Pro.”
“The ability to predefine a whole production and then automate track-laying of the audio and video signals makes live:cut a tremendous time-saver. In fact, by eliminating many time-consuming processes, live:cut has enabled us to save about three days on every video we produce.”
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