Moving Cheese (AV Rental on the Big and Small Screen)


Jul 2019

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Moving Cheese (AV Rental on the Big and Small Screen)

The AV cheese, the rental goalposts and other things you can move.

Sport and music can now be televised. This may not be a revolutionary statement, but don’t be fooled…! Live TV used to be the preserve of mainstream broadcasters; now rental companies can add affordable 4K camera chains to their fleet to provide broadcast-quality live video production for display in-venue and streaming worldwide.

A number of broadcast manufacturers can offer remote production technology that dramatically cuts crew costs and installation times but delivers exceptional video quality. Holdan can show you 4K studio cameras at a dramatic new price point that enable gigs, festivals and events of all sizes to produce live video to broadcast standard.

New Markets
But this technology isn’t just revolutionizing music and sports venues. With a new price point and a new, simpler user experience, it’s now powering eGaming and eSports competitions, corporate events and religious festivals. New markets and new opportunities are constantly emerging: live video has gone mainstream. 

Join Us
At the Innovation House Party (20-22 August in Bracknell), you can try out a selection of live production equipment from Blackmagic Design, Panasonic, Datavideo, Lumens and Telestream. More importantly, you can talk to Holdan to find out how this technology can help your team deliver these new projects.

News & Events

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About Us

Part of the Midwich Group, Holdan distributes leading brands in the broadcast and video market, from Panasonic and Blackmagic Design to Datavideo and Teradek. We distribute products exclusively into established sales channels.


Our experienced team of engineers and technicians are available to provide our customers with the very best technical support and repairs should they be necessary.


We pride ourselves in the close relationships we build with universities, schools & colleges. As a value added distributor we have a dedicated team to support them from project concept to completion.


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