Climb ev’ry mountain

At IBC 2019 in September Holdan added around 30 new products. So, the learning curve for anyone in the sales, marketing or technical teams is steep.

We have to have an understanding of cables, connectors, sensor sizes, resolutions, frame rates, exposure, three point lighting, focal lengths, crop factors, power, media types, codecs, storage sizes, bit rates, IP addressing, latency, chroma key, luma key, Linear key, CG overlay, switching, routing, multiplexing, upscaling, down scaling, standards conversion, SDI, fibre and HDBase-T distribution, GPU expansion, PCIe expansion, capture cards, i/o interface boxes, colour grading, colour space, compression, editing, transcoding, multi-viewers, video walls, cellular bonding, IP streaming, encoders and decoders, as well as all the annoying bits of jargon that goes along with it.